Album Cover Analysis

Director Profile - Shane Drake

From this research I have got some ideas to apply to my own music video. This means using some ideas that are different from other music videos but have a nice effect visually and fits in with the song. For example:
-Black and white filter effect, perhaps highlighting a certain colour
-Range of interesting camera angles and movements
-Using mise en scene to convey the "narrative" and messages to the audience in a creative way

Non-conventional Music Video: Send My Love - Adele

Send My Love - Adele

This video is unconventional as it breaks many conventions of music videos.

3 or more locations:

- This music video breaks this convention as the whole video is set in the same location of a black background, with no change in setting

Montage editing:

- This video breaks the convention of montage editing as it appears to be shot in one take as there are no clear cuts, and certainly no montage editing
- The video has elements of montage editing when layers of the artist are overlapped, however does not use the short takes typically used for montage editing

Dancing/playing instruments:

- The convention of dancing/playing instruments is broken in this Adele video as she is simply shown singing with some hand gestures, but not playing instruments or dancing

Range of camera movements/dynamics:

- This convention is broken as the camera stays in the same position with occasional differences between mid shots and close ups, but very subtly

Editing will cut to the beat:

- The video, as mentioned earlier, appears to be shot in one take with not many cuts, therefore the video does not cut to the beat of the song, besides with the chorus when the overlapped layers become visible

Low Budget Music Videos

Just Got Paid

This is a low budget music video by students but is made to look as if it has a high production budget due to elements of the product such as editing, mise en scene, camerawork.

Editing:

- Short takes are used as it cuts across the different locations. This makes the video look higher in budget as the cuts are clean and the product runs smoothly as a result.

- Cross cutting is used when each member has a solo and the audience can see them singing their solo in the different locations. This makes the video look higher in budget as it is typical in a professional music video with a band to do this when they have a solo.

Mise en scene:

• Setting

- The expensive house they used to film in makes the video look as if it had a high budget as it looks like it would be a lot of money to hire a location such as that and only high budgets can afford it.

• Lighting

- The first location uses a dark room and four lights in the background to light the shot which makes the video look more high budget as it is a professional way of lighting up a shot in a music video.

•  Costume

- The group wears suits during the video which makes it look higher in budget as suits are usually expensive so shows they must have a higher budget.

Camerawork:

 - Creative shots and angles are used throughough the video, making it look as if it has a high budget due to it being well planned and executed.


A-ha!

This is a low budget music video by students but is made to look as if it has a high production budget due to elements of the product such as editing, mise en scene, camerawork.

Editing:

- Short takes are used throughout this music video to cut witht the beat and tempo of the song which makes it look like it has a higher budget as it is proffessionally edited and to the beat of the song.

- Filters are used in parts of the video to give effects and to be more visual. This makes the video look like it has a higher budget as it strays from the original footage to make it look more aesthetic.












Mise en scene:

• Lighting

- Low key lighting is used in this video in order to appear more eerie to the audience. This makes the video look as if it has a high production budget as it creates a strong effect and mood which can typically be achieved with a big enough budget.

Camerawork:

- Creative shots and angles are used throughough the video, making it look as if it has a high budget due to it being well planned and executed.

 

My ideas from this...

To make my low budget music video appear to have a higher budget I will:
- Use editing to a proffessional degree by using filters, short takes and cross cutting, such as in "A-ha!"
- Use expensive looking locations that would typically be seen in higher budget products, such as in "Just Got Paid"
- Use unique and creative camera angles and styles

[Rock] Music Video Analysis - Wake Me Up - Evanescence

From these rock and pop music video analyses I can see how all of the elements, mise en scene, editing and camerawork, work together in order to create one final product which is effective, if these elements are all successful.

Album Advertisement Analysis

[Rock] Music Video Analysis - Headbanger - BABYMETAL