Monday 26 September 2016

Concept Development



We have decided on these choices for our music video as we feel they would convey our analysis of the storyline of the song we chose, the feel of the song, our genre and be a good creative basis for a star image. For example, we thought the song would be about a break-up but we put a spin on it by making the video about her remembering when she was happy. This is so the visuals relate to the song but are not cliche or mainstream. As the song is quite slow it gives a sad feel and to convey this we have decided to use black and white when she is on her own and split screen to show they are separate and distant yet she still feels close to him. Due to our genre being indie pop, we have stuck with the conventional costume as it clearly conveys our genre and fits with our star image and the feel of the song.

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