Changes Post

Throughout the production of our music video, we made several changes due to circumstances. For example, on our first filming session we had aimed to film at the Sea Life Aquarium in London, however, as there was an event we were unaware about, we were not able to film at this time, therefore we filmed what we were able to. To get the aquarium shots, we filmed in a Pets at Home store in the aquarium section so that we would not need to replace these from our plan and they are shots we feel it links to our song.

 We also took out all of the shots which involved the skate park as we already had a large variety of locations and used some shots we created whilst we were at the other locations to fill the space in the timeline where the skate park shots would be. We took out the shots of the artist's reflection in a river as we could not find a nearby location and we filled it more shots from previous locations. Additionally, we removed the cinema location as we only had a couple of shots planned for that location and so would appear to be a bit random as we repeat our other locations several times.

We also made changes to our ancillary products. On our album advertisement, we changed the layout to landscape, which is more unconventional to real media text examples and we changed the image that was on our advertisement as we had repeated it twice in our digipack, on the CD design and on another panel. On our digipack, we added a textured background and changed the planned 'R' panel to something more complex and to fit in with the other panels by using the theme of polaroid films and images of the artist.

Music Video Second Draft

This is the second draft of our music video, the things we feel went well were our mise en scene, such as our locations, props, costumes and lighting. For example, we feel this shot of the silhouette went well as the artist's outline is clear and the darkness around her makes the lighting effect more dramatic.

We feel this shot went well in terms of the artist's costume as it is typical from the indie pop genre and suits the song. We also feel the location worked well in this shot as the park in the Autumn so gives the shot a moody feel to it.

We feel the bowling alley worked as a location in our video as it is a typical place to go for a date and the lighting of a bowling alley creates a moody effect as it is dark.

The coffee shop worked well as a location as we were able to easily film them both and then Robin by herself to show the separation of the two artists.

At the end of the video we decided to film the male artist walking away from Robin, we feel the location of this tunnel works for this shot as it is a long passage and so the male artist gets quite far away from Robin.

We also feel we used some good camerawork in different shots and that the use of dissolves and superimposition worked well. For example we feel this shot went well as we focused on the mise en scene around the mirror but also made sure the camera was not shown in the mirror and that it was clear to the audience that she is looking at the photo of her with the male artist.

The superimposition of the artists went well as they are roughly in the same position and the overlay clearly shows both of the artists lip synching to the same lyrics which creates the effect that although they are in the same place, they are separated.


To improve our video, we could change the reverse effect so that it fits in with the beats of the song in order for it be more smooth. On some of the really shaky shots we could use the warp stabiliser tool in order to smooth them out so that it has a cleaner finish.

Ancillary Shooting Schedule

Moodboard + Digipack + Advertisement Plan

This is a mood board I created on Pinterest in order to get ideas for our album cover. We are aiming that it will represent the indie pop genre and be consistent with colour scheme and be different with techniques such as light graffiti.

This is our plan for our digipack:

-Front cover - angled mid shot of artist with black background and blue text for simplicity
-Back cover - List of song names in similar/same font to front cover, same colour of blue for text images of polaroid pictures in a pile of artist
-CD design - Artist holding polaroid camera, centre of CD acting as lens, black and white photo with blue highlighted-Image Panel 1- Polaroid photo of bath with blue floating flowers and lyrics written across
-Image Panel 2 - Black and white photo of artist holding camera, camera is highlighted blue to create synergy between panels
-Image Panel 3 - Blue light graffiti of R logo with black background

These choices fit with our artist's brand as they are indie pop style photos and using a basic two-tone colour scheme is simple but also highlights parts of the images. This also fits out artist's brand as it includes lyrics from one of their songs on one of the panels, but in an indie pop way i.e. written on a polaroid photo.

This is our plan for our album advertisement:

- Black and white image, same as Image Panel 2 on digipack to create synergy between products

-Robin and Exposure fonts the same as on digipack

-Release date

-Rating

-Social media icons and username 

Post Production #7

In this session, we added the footage from the previous filming session in order to fill in the gaps we had. We feel this session went well as we were able to fill the rest of the song, however, one of our ideas was to make the shot of the clouds to time lapse so they would move really fast as we feel it would fit with our genre but we were not able to get it to work. For next time we edit, we will continue to experiment with ways to create this effect with the clouds, touch up any shots and experiment with effects.

Filming Session #10 (04/12/2016)

In this filming session, we went back to the Sutton Green park to film lip syncing for the ending and some shots we could use to fill some gaps we had left over from our previous editing session. We filmed the clouds for a while as we thought it would be a suitable effect for our genre to create a time lapse of them flying by. We felt this session went well as we came up with some more creative ideas that suit our indie pop genre to make the video visually interesting.

We also went to Pets at Home as a replacement location for the Sea Life Aquarium in London as we were not able to film there the first time we went and thought the aquarium section of the pet shop would be suitable as we filmed in one with a large tank that is similar to an aquarium tank in order to get the fish shots and the artists in front of a tank.

Post Production #6

In this session, we inserted footage from our previous filming session and focussed on more technical editing techniques. For example, we constructed the superimposition shot by using these shots:

To create the superimposition of these shots, we cut and aligned each clip to match the timing of the lyrics with the song. We then layered the clips on top of one another, then adjusted the opacity of both in order to get the best effect.

 Split screen shot:

To create the split screen with these shots, we cut and aligned them to the song and layer them, then double click on the first clip in the preview window to scale it and crop it to reveal the second clip which we repeated the prior step to get each clip evenly on either side of the screen to get the best result.

Zoom in and play photo into the video:

To create this effect, we took a photo of the artists before we filmed the clip so the effect would look as though the photo and video run smoothly as they would be in the same positions and the lighting would be the same. We then filmed an over the shoulder shot of the female artist looking at the photo which will edit into the clip. To edit this together we first used the over the shoulder shot clip and inserted a keyframe at the beginning and at the end, for scale and rotation at effect control. We then adjusted the rotation and scale so the clip would zoom in and angle the photo horizontally in order for the photo to align with the video clip that would follow.


Disappearing artist:

To  create this effect we filmed the artists standing next to each other and, after a short while, the male artist moves out of the frame and the female artist remains still. This is so that when the male artist moves out of frame is cut out, the transition is smooth and gives the effect he is just disappearing. We also added a black and white filter to the section when the artist is left on her own, to fit with the rest of the clips when she is alone. To make the transition smooth, we added a cross dissolve so the male artist would decreasingly fade out and the black and white effect would slowly increase.


We feel this editing session went well as we used more technical effects to make the video unique and visually interesting. However, there were some gaps so we need to film more footage and continue to experiment with technical effects and camera shots and angles.