Moodboard + Digipack + Advertisement Plan

This is a mood board I created on Pinterest in order to get ideas for our album cover. We are aiming that it will represent the indie pop genre and be consistent with colour scheme and be different with techniques such as light graffiti.

This is our plan for our digipack:

-Front cover - angled mid shot of artist with black background and blue text for simplicity
-Back cover - List of song names in similar/same font to front cover, same colour of blue for text images of polaroid pictures in a pile of artist
-CD design - Artist holding polaroid camera, centre of CD acting as lens, black and white photo with blue highlighted-Image Panel 1- Polaroid photo of bath with blue floating flowers and lyrics written across
-Image Panel 2 - Black and white photo of artist holding camera, camera is highlighted blue to create synergy between panels
-Image Panel 3 - Blue light graffiti of R logo with black background

These choices fit with our artist's brand as they are indie pop style photos and using a basic two-tone colour scheme is simple but also highlights parts of the images. This also fits out artist's brand as it includes lyrics from one of their songs on one of the panels, but in an indie pop way i.e. written on a polaroid photo.

This is our plan for our album advertisement:

- Black and white image, same as Image Panel 2 on digipack to create synergy between products

-Robin and Exposure fonts the same as on digipack

-Release date

-Rating

-Social media icons and username 

Post Production #7

In this session, we added the footage from the previous filming session in order to fill in the gaps we had. We feel this session went well as we were able to fill the rest of the song, however, one of our ideas was to make the shot of the clouds to time lapse so they would move really fast as we feel it would fit with our genre but we were not able to get it to work. For next time we edit, we will continue to experiment with ways to create this effect with the clouds, touch up any shots and experiment with effects.

Filming Session #10 (04/12/2016)

In this filming session, we went back to the Sutton Green park to film lip syncing for the ending and some shots we could use to fill some gaps we had left over from our previous editing session. We filmed the clouds for a while as we thought it would be a suitable effect for our genre to create a time lapse of them flying by. We felt this session went well as we came up with some more creative ideas that suit our indie pop genre to make the video visually interesting.

We also went to Pets at Home as a replacement location for the Sea Life Aquarium in London as we were not able to film there the first time we went and thought the aquarium section of the pet shop would be suitable as we filmed in one with a large tank that is similar to an aquarium tank in order to get the fish shots and the artists in front of a tank.

Post Production #6

In this session, we inserted footage from our previous filming session and focussed on more technical editing techniques. For example, we constructed the superimposition shot by using these shots:

To create the superimposition of these shots, we cut and aligned each clip to match the timing of the lyrics with the song. We then layered the clips on top of one another, then adjusted the opacity of both in order to get the best effect.

 Split screen shot:

To create the split screen with these shots, we cut and aligned them to the song and layer them, then double click on the first clip in the preview window to scale it and crop it to reveal the second clip which we repeated the prior step to get each clip evenly on either side of the screen to get the best result.

Zoom in and play photo into the video:

To create this effect, we took a photo of the artists before we filmed the clip so the effect would look as though the photo and video run smoothly as they would be in the same positions and the lighting would be the same. We then filmed an over the shoulder shot of the female artist looking at the photo which will edit into the clip. To edit this together we first used the over the shoulder shot clip and inserted a keyframe at the beginning and at the end, for scale and rotation at effect control. We then adjusted the rotation and scale so the clip would zoom in and angle the photo horizontally in order for the photo to align with the video clip that would follow.


Disappearing artist:

To  create this effect we filmed the artists standing next to each other and, after a short while, the male artist moves out of the frame and the female artist remains still. This is so that when the male artist moves out of frame is cut out, the transition is smooth and gives the effect he is just disappearing. We also added a black and white filter to the section when the artist is left on her own, to fit with the rest of the clips when she is alone. To make the transition smooth, we added a cross dissolve so the male artist would decreasingly fade out and the black and white effect would slowly increase.


We feel this editing session went well as we used more technical effects to make the video unique and visually interesting. However, there were some gaps so we need to film more footage and continue to experiment with technical effects and camera shots and angles.

Filming Session #9 (28/11/2016)

In this session, we went back to Sutton High Street to film the coffee shop shots, lip syncing shots for superimposition and split-screen, our ending shot of the artists walking in different directions and some shots we thought would work well such as the artists standing together and then in post make the male artist fade out to leave the female artist on her own.

For this shot, we set the camera on a fig rig and placed in on a chair in order to get a stable shot without a tripod as we were not allowed to use one at this location, so we used our initiative to get as steady of a shot as possible.

This shot will be used as part of our split-screen of the artists lip syncing at different locations. We have decided to film one side during the day and the other in the evening so they are contrasting.

These shots were taken for our superimposition shot in our video. We ensured the artists sat in similar places in order to get the greatest impact from when we edited them together in post.

This is the final shot of our video when the artists walk in opposite directions. Our original location for this shot was a park, however, we feel we had a lot of shots in a park location and that this long passage would work well. This footage will be unique as it is quite a long take, although occurring at the end of the video, long takes are not typically used in music videos.

These are shots we took in order to then create the effect the male artist fades out and leaves the female artist in shot. To achieve this we kept the camera in the same position and after the male artist was in frame for a few seconds, they moved aside with the female artist staying in the same position so that it appeared that she male would fade out with him next to her but would appear as one continuous shot. This shot is unique as it involves removing an artist from the music video at that moment in time which is different as most music videos which feature the artist(s) are shown on camera at all times , whereas ours goes against that.

We shot these extreme close ups of the artists eyes in order to create a 'speedy eyes' effect when we would speed up the clip so the eyes would move faster. These shots are unique as this effect is not typically seen in an indie pop music video and if the artist(s) is/are on camera, they are usually not shot at such a close distance.

Post Production #5

In this editing session, we added some footage from our previous filming session and used the best clips that would fit in with our sequence. We added some footage from our first filming session in London as we had not incorporated as much as we could, we also added some more reverse effect and inserted a black and white filter to the footage of the artist on her own to some of this footage. We feel this session went well as we came up with some creative and different ways to make our footage unique and work well with the song.

Filming Session #8 (24/11/2016)

In this filming session, we went back to the park to get some more creative shots of the artist on her own. We feel this session went well as we came up with some creative shots to use for our final piece. For our next filming session, we plan to continue to use various creative shots and make sure the camera is steady.

This is a 360-degree shot of the artist using the camera and a hand-held rig to try and keep the movement as smooth as possible. The result was a little shaky but is still effective as it is a different shot to others in our video. This shot is unique as it is not often seen during a music video and is likely to only occur once, therefore adds diversity to the overall effect of the video.

This is an over-the-shoulder shot of the artist looking at a photo of her and the ex-boyfriend when they went bowling. This shot will be used for a zoom-in effect where the picture will be zoomed in on and a clip will play from the image.

This is a close up of the artist with half of their face in the frame. This shot will be used for a speedy-eyes effect where we will speed up the clip so their eyes look as though they are moving faster than they actually are.

This is a tight profile shot of the artist's lip-syncing to the song. We feel this shot went well as it is different to our other shots and feel the framing has worked well.